Ownomad

About: Ownomad is a platform for tokenizing trusts to finance real estate developments.

My Role: Product Designer, Product Strategy

Challenge: The problem faced by real estate developers is the challenge of raising sufficient capital for these developments. Constructing a building can cost up to 2 million dollars. In the economic context in which the platform operates, it is increasingly difficult to find investors willing to invest large sums of capital, so the investment is often divided to mitigate risk and also divide the profits. Some web2 platforms do this simply through a trust contract, but the problem for the investor is that once they purchase their stake in a real estate project, they have to wait for the project to be completed to withdraw their investment and profits.

Solution: Through tokenization, Ownomad aims to streamline the real estate crowdfunding investment process, allowing developers to tokenize a real estate development into NFTs with a value of $150 USD. Investors can purchase these NFTs and sell them to other buyers whenever they want. This enables easy entry and exit from the real estate market, reducing bureaucracy in the investment process. In addition, Ownomad proposes an automated support system with AI to advise new investors on the best opportunities available on the platform according to their investor profile.

Reflection: We developed and presented this product at the Ripio Modular Hackathon, where we received a lot of feedback from mentors and the jury. One of the key points was the legal viability of the product, considering that allowing users to resell their trust participation in this NFT could be considered a “security” by enabling a secondary market. This point was a significant risk for the project’s development, as it implied the possibility of legal consequences with the CNV (Comisión Nacional de Valores) and the U.S. Securities and Exchange Commission (SEC).