Eluter

About:
Eluter is a platform designed to facilitate seamless currency exchange operations and streamline global payments. It provides solutions for buying, selling, and converting both digital and traditional currencies, ensuring secure and reliable transactions. The platform supports a range of currencies, including ARS, USD, EUR, and cryptocurrencies like USDT, BTC, and ETH. Eluter offers users access to global financial markets and efficient cross-border payment solutions.

My Role:
Head of Product & Marketing

As Head of Product & Marketing at Eluter, I lead the marketing strategy focused on B2B customer acquisition in the COMEX, Payroll, and Ecommerce sectors. I manage social media, content creation, and the development of strategic proposals for partners. Additionally, I oversee user experience (UX), ensuring our platform delivers innovative and efficient solutions for cross-border payments, multi-currency operations, and access to U.S. and Argentine stock markets, crypto markets, and financial services such as business loans and factoring.

Problem:
Eluter addresses key financial challenges, including:

• High costs of international transactions
• Limited accessibility to diverse currencies and financial markets
• Slow processing times for payments
• Devaluation of assets in unstable economies
• Uninvested capital that isn’t yielding returns

Solution:
Eluter offers a comprehensive set of services:

• Low-cost transfers for international payments
• Multi-currency exchange that allows seamless conversions between various fiat and cryptocurrencies
• Access to crypto and stock markets, enabling users to diversify their investments and mitigate financial risks.

Reflection:
My journey at Eluter has been instrumental in refining my skills in both product design and marketing strategy. Leading the redesign of the app’s UI while driving B2B customer acquisition has allowed me to blend user experience with impactful marketing, ensuring that Eluter remains at the forefront of global financial solutions.