Car2Token is the first and only decentralized ecosystem where you can transform your car into money while still driving it. With Car2token, you can use your vehicle as collateral to manage a loan quickly and efficiently, all without leaving where you are. Its system ensures the security and transparency of transactions thanks to the use of blockchain technology.
I joined Car2Token as a Community Manager, managing the entire content creation strategy for social media, weekly podcasts, Instagram and X ads, newsletters with Mailchimp, and videos for reels and TikTok.
Additionally, I am responsible for designing the airdrop strategy with the goal of reaching the first 1000 beta-testers to test the platform in the short term. To achieve this, I have coordinated X spaces with Rootstock in Spanish. Bitcoin’s L2. Rootstock provided Car2Token with a grant for building on top of its blockchain. We are also formalizing an alliance with PintaToken to provide $PNT tokens to the first 100 users to try the platform and T-shirts that I have designed myself.
As of today, Car2Token has 64 followers on Instagram, 111 followers on Linkedin, and 32 followers on X, plus a database of over 100 users who came through Instagram Ads with a cost per lead of less than 0.5 USD per user.
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